Molly Sat, May 18, 2013 
Jennifer Lawrence, Liam Hemsworth, Sam Claflin, and Francis Lawrence walk the red carpet at the 2013 Cannes Film Festival.
Image via clarksemilia.tumblr
Image via clarksemilia.tumblr
Molly Sat, May 18, 2013 
Jennifer Lawrence, Sam Claflin, Liam Hemsworth and Francis Lawrence were all on hand to promote Catching Fire at the Cannes film festival Saturday, May 18th.
Molly Fri, May 17, 2013 COVERGIRL cosmetics will launch a first-of-its-kind creative advertising campaign inspired by Catching Fire, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire this fall.
Lionsgate and COVERGIRL will be celebrating the partnership at a Cannes Film Festival Gala on Saturday, May 18th. Updates on this partnership will be released via facebook.com/covergirl, Twitter at twitter.com/covergirl, and Instagram at instagram.com/covergirlofficial.
Here the press release:
HUNT VALLEY, MD, May 17, 2013 — Today, COVERGIRL announced its first-ever major movie sponsorship of Lionsgate’s highly anticipated The Hunger Games: Catching Fire, scheduled for release in North American theaters on November 22, 2013. COVERGIRL will launch a first-of-its-kind creative advertising campaign inspired by the film, featuring new products from the brand’s upcoming Capitol Collection from The Hunger Games: Catching Fire, to be announced at a later date.
Jennifer Lawrence, Liam Hemsworth, and Josh Hutcherson lead an all-star cast in the second installment of The Hunger Games franchise, The Hunger Games: Catching Fire. The trailer, which debuted last month, has been viewed over 25 million times on YouTube. The film promises to illustrate the exquisite splendor in the world of the Capitol in rich detail, and the film’s makeup department used COVERGIRL products on set to create the film’s luxurious, high couture looks.
“With The Hunger Games: Catching Fire partnership, we wanted to redefine cosmetics’ relationship to film with a fantasy-meets-reality beauty experience,” said Esi Eggleston Bracey, VP and General Manager, Global P&G Cosmetics. “The film inspired COVERGIRL campaign coming out this fall truly will bring beauty transformation to life in an aspirational, dramatic fashion. All of us at COVERGIRL were captivated by Suzanne Collins’ novels and the first film, so we’re thrilled to collaborate with Lionsgate on such a bold beauty partnership with the release of The Hunger Games: Catching Fire.”
“We are excited to announce COVERGIRL as the exclusive makeup partner for The Hunger Games: Catching Fire,” said Paula Kupfer, Lionsgate’s Vice President of Promotions and Consumer Products. “The exquisite beauty and style in the world of the Capitol is a focal point of this film. Partnering with an innovative brand like COVERGIRL to create an additional layer of beauty storytelling and inspiration for the fans is new territory that we’re delighted to explore.”
Over the past year, COVERGIRL has stood out in the beauty category with its addition of several new spokeswomen, including P!NK, Janelle Monáe and NERVO, who, along with the brand, embrace beauty with a sense of authentic individuality and fearlessness. COVERGIRL’s partnership with The Hunger Games: Catching Fire is the latest expression of the brand’s passion and commitment to continue to break barriers in beauty.
We chuckle as we direct you to our "News" story from last October: The "press release" for new cosmetic line, Glow by Portia
Molly Wed, May 15, 2013 
It looks like Lionsgate is throwing one hell of a party Saturday night to promote Catching Fire at Cannes and Jennifer Lawrence is going to be the main attraction!
More details are coming out about Catching Fire's presence at this year's Cannes Film Festival. As we told you here, Lionsgate has taken over the Magestic Barriere Hotel and are showing Catching Fire footage to sell Mockingjay Part 1 and Part 2 to international buyers.
Now Deadline is reporting:
Lionsgate is organizing a beach blow-out to promote Catching Fire even though it doesn’t release until November. Spectacularly Catching Fire is literally aflame at the entrance to the Majestic Hotel thanks to animations projected onto screens.
Lionsgate co-chair Patrick Wachsberger who’s wheelhouse is international also utilized Cannes to promote all the Twilight movies when he ran Summit. Now that the two studios are merged, he says with candor that he’s never done an event “at this level”. But because Hunger Games is a “huge, huge, huge” franchise, this festival is “the perfect place” to start talking to distributors about positioning, he notes. Cannes events “are not cheap,” notes. “And there is so much happening – like ten parties the same night – so to do something that’s really out of the ordinary, you need the movie first and the talent and the event and the money,” Wachsberger admits.
And The Hollywood Reporter adds:
The splashiest event of all is likely to be Lionsgate’s Saturday night party for The Hunger Games: Catching Fire, one of the most coveted tickets in town. Freshly crowned Oscar- winner Jennifer Lawrence is sure to attract crowds in and outside of the party. All of the Hunger Games films were sold independently internationally and Saturday’s soiree is a nod to those who have supported the franchise.
Get ready for some amazing photos on Saturday night!
Video courtesy ropeofsilicon.com.
Molly Tue, May 14, 2013 
Design & illustrate the first chapter of Catching Fire for the chance to see your work featured on The Hunger Games’ official Facebook page! Incorporate photos from the film & trailer, drawings, and GIFs to create an eye-popping multimedia experience inspired by the words on the page…Contest ends June 14, 2013. ENTER and get more information HERE!
Go, you creative geniuses, go!
Molly Tue, May 14, 2013 
The Hunger Games Instagram account has just revealed a brand new The Hunger Games: Catching Fire poster! Featuring a fierce Katniss and a quote from Catching Fire, this gorgeous poster stays visually consistent with the Capitol portraits. We love it!
NECA is making 25,000 copies of The Hunger Games Catching Fire Exclusive Theater-Quality Poster
Molly Mon, May 13, 2013 Looks like The Hunger Games: Catching Fire IS making an appearance at Cannes this year. We reported here that footage and some kind of presentation would be made for Catching Fire. It has even been rumored that some of the cast might appear at the Film Festival. Today Cannes En Live posted this little video to Vine showing an incredible Catching Fire motion poster display at Cannes.
Image by mrkorellian. Click image to follow him on InstagramAccording to Larry Richman (@Larry411 on twitter), a very reliable movie source, Lionsgate is showing Catching Fire footage at Cannes to sell Mockingjay Part 1 and Part 2 to international buyers.
Hôtel Majestic Barrière in Cannes posted some photos to their facebook wall and added that Lionsgate has chosen their new in-house LED screen to promote Catching Fire at the film festival.
The Cannes Film Festival starts on Wednesday, May 15th and goes through May 26th. We'll keep you posted!
Thanks to our friends at HGFiresideChat, The Hob.org, and Majestic Barriere for the photos!
Molly Mon, May 13, 2013 
The Hunger Games Instagram account has been teasing us all week with pictures and clues about what they'll reveal on May 14th. We've rounded up all the pictures and quotes and would LOVE to hear what you think the big surprise will be! Let us know in the comments below or tweet us, post to our facebook or tumblr what you think! If they stay consistent, @thehungergames will post the surprise at 9:00am PT/12:00 ET tomorrow.
